Brand guidelines and assets
Artists, venues, partners and sponsors, these brand guidelines are for you. Here you'll find all the info you need to download and use the Castlemaine Fringe logos.
Logos
Castlemaine Fringe the organisation and Castlemaine Fringe Festival the event have separate logos.
You can download our logos in colour, black and white. Different file types are available.
No changes to these files are permitted.
Castlemaine Fringe Organisation Logo
The Castlemaine Fringe organisation logo is used for any materials outside of our core biennial festival. Download the .zip file containing scalable master vector .eps files, .jpegs with white backgrounds, .png with transparent backgrounds and square versions.
Colour
Black
White
Castlemaine Fringe 2025 Festival Logo
The Castlemaine Fringe 2025 Festival logo is only to be used on festival materials. Download the .zip file containing scalable master vector .eps files, .jpegs with white backgrounds, .png with transparent backgrounds and square versions.
Colour
Black
White
Logo use
Coloured logos should only be used on white or very light backgrounds to keep legibility.
Transparent .eps or .png files should be used on light backgrounds to remove the white box behind.
If designs have a dark solid colour or an image in the background, white logos should be used.
Black logos should only be used when alongside other black logos such as with sponsors.
Logos should not be changed to different colours.
Examples of how to use
Examples of how not to use
Logo formats
Why are there so many file types? Which file should I use?
1. Master eps files
These are scalable vector files. These can be scaled up without losing quality. Ideal for large items such as signage, banners, large posters etc.
2. Jpeg files
These are flat image files. They contain a white background. They can be used on white backgrounds on websites or small printed materials.
3. Transparent png files
These are similar to jpegs but with a transparent background. They can be used on coloured backgrounds or over images on websites or small printed materials.
4. Square files
These are to be used when a logo needs to be in a box or circle frame to prevent weird cropping.
Brand colours
Our logo consists of two strong colours. We also use a lighter alternative pink and seven warm event theme colours.
The alternative pink should be combined with the logo colours and white for graphics, buttons, headings and text in promotional materials.
Logo Colours
Fringe Blue
HEX: #2D49BA
C: 88
M: 78
Y: 0
K: 0
Fringe Pink
HEX: #F95989
C: 0
M: 80
Y: 20
K: 0
Alternative Pink
Fringe Pink
HEX: #FBA9C2
C: 0
M: 80
Y: 20
K: 0
Combo example
COMBO example 1
COMBO example 2
If you have any queries please email us: castlemainefringefestival@gmail.com